Share your information in just one tap by NFC-powered business cards & more.

2022-2023

Arabs, & USA

Share your information in just one tap by NFC-powered business cards & more.

Live website

Rabt Digital

Whether it’s personal or professional details, Rabt Digital ensures seamless connectivity, making it easier than ever to network, build relationships, and leave a lasting impression. Simplify your digital life with cutting-edge technology designed for convenience and efficienc

What is the business opportunity?

Enhanced User Adoption: By offering an intuitive and seamless experience, RABT Digital can attract users who are new to NFC technology or looking for a user-friendly alternative to competitors like Tapt and V1ce.
Market Differentiation: A sleek and culturally tailored design provides a competitive edge, appealing to audiences who value simplicity and usability over complex interfaces.
Revenue Growth through Customization: Offering premium design and personalization features can drive monetization opportunities, attracting professionals willing to pay for unique NFC business card designs.

Live website

My role

I led the product development lifecycle, from the initial testing draft to the launch & iterative process of Rabt Digital, My job responsibilities included research, wireframing, high-fidelity designs, testing and interaction documentation in collaboration with:

Me: Lead UI designer, researcher & tester.
Mohsin Nabeel: Senior UX designer and analyst
Muhammad Ali: Lead UX engineer
Hamza Zahid: Project Manager
Misha Parween: Graphic and motion designer

User research methods

Competitive audit, Secondary research, Field studies, Diary studies

Target Audience

Arabs, Companies, Individuals, Adults

Platforms

✔️ Desktop ✔️ Laptop ✔️ Mobile

PDLC involves

Requirement analysis, Design thinking, User research, Wireframes, Prototype, UI design, development, launch, User feedbacks, Iterative lifecycle.

Challenge

The targeted audience was mainly Saudi people. The design needed to match their digital habits by balancing creativity with usability, making sure the interface felt easy to use and familiar instead of confusing or overwhelming.

1. Designing an Intuitive User Flow: Understanding the mental models of diverse users while ensuring the process remained streamlined and accessible was complex. Missteps in onboarding could lead to frustration and abandonment.

2. Ensuring Scalability of the Design: It required anticipating user needs and ensuring the design system was adaptable, all while adhering to a clean and minimalistic approach.

3. Balancing Personalization with Usability: Striking a balance between offering robust customization and maintaining a smooth, simple user experience required iterative prototyping and user feedback.

2. Ensuring Scalability of the Design: It required anticipating user needs and ensuring the design system was adaptable, all while adhering to a clean and minimalistic approach.

Goal

→ User-centric design approach and easy to use product experience
→ Boost organic traffic.
→ To keep Saudi audiences in front.
→ To Provide experience in such a way that both individuals & companies trust the business.
→ Language switch must include Arabic & English.

User personas

A definition of different user segments which explores their problems, fears, and motivations. From the conversations we had, we spotted personas that represent the shared experiences and needs of all our interviewees. This way, we can understand and connect with our users on a more personal level!

Competitive Audit

I did a study on competing websites with a focus on understanding their features, and the most effective ways of sharing information. My Goal was to provide excellence in Rabt digital product selection and customization.To achieve this together with the team we reviewed websites to ascertain how we compare and what we need to change.

Key takeaways

1: Profile creation: User can add details and all the requires information that he want to display publicly.

2: CMS: Design seem-less customer management system to handle all the sensitive actions.

3: Cases, Cards, stands & review cards : Different UX for different product and services.

4: Leads management: Qualify income, purchases and much more.

5: Instant profile deactivation: Ability to perform different actions on the added profiles for a company including deactivation and editing.

6: Help module: Customer support for 24hr/7

After launch story

First User Profile Design Flow: Initially, the design allowed for one-sided information sharing with a simple tap on a phone. This raised a critical question: How can the recipient share their details with the cardholder?

Second User Profile Design Flow: To address this, our team conducted an in-depth heuristic review. Based on our findings, I proposed adding a secondary CTA, "Share Your Details," on the recipient's profile.

Outcome: 🚀 Both individuals—cardholder (A) and recipient (B)—can now effortlessly exchange personal and business information with a single tap, enhancing the interaction and mutual benefit.

"We should also convey that we're here
to help not just to sell, tooptip is the great UX move."

"We should also convey that we're here to help not just to sell, tooltip is the great UX move."

Medium fidelity wireframes

High fidelity design

What I've learned

→ Working on Rabt was a bit tough but satisfying. I teamed up with the Engineering folks to make the product easier to use and decide on how it looks.

→ I worked on both major & minor tasks, These tasks encompassed fine-tuning the web app's user interface to ensure seamless and intuitive navigation, as well as addressing critical UX challenges to optimize user engagement and satisfaction i.e website revamp, email templates design, blog pages, order receipt or summery web pages, QR, & card designs.

→I'm new to business models like NFC, and it's fascinating. Rabt Digital's success is impressive—it's now the top business in Arab nations, which is really exciting! 🎯

→ Moreover, story doesn't end on UI/UX handoffs.
I also took charge of designing NFC cards with profile creation for the customers.

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