Mutiple-property management system, 20% increased in conversion rate
🔔Due to signed NDA, I cannot share the case study publicly. However, upon request, I can provide private insights into the UX design process and high-fidelity designs.
Zaaer is a company providing a comprehensive Property Management System (PMS) for hotels and tourist accommodations. Their system includes a wide range of features such as reservations, front desk management, housekeeping, maintenance, reporting, and statistics. Zaaer is designed to improve efficiency and sales by offering both cloud-based and on-premise solutions that are scalable to accommodate hotels of various sizes
Industry
SaaS
Client
Saudi Arabia
Lead time
2023
Service
UI, interactive Prototype, CMS,Landing page designs
What I've cooked
User interface(UI)
Interactive prototype
Management
Platforms
Desktop,
Mobile,
Laptops
Squad
Stakeholders
CTO(1)
Designers(2)
PDLC
Requirement analysis
First design drafts
Wireframing
Design direction
Design thinking
High fidelity designs
Reiterations
Challenge
1. The Rabt Digital project presented unique challenges due to its novelty in the competitive market, being a rare business type.
2. In addition, the market already had a limited number of businesses similar to Rabt Digital, making it a distinctive player.
3. The client's emphasis was on prioritizing user experience over creativity, recognizing the need to cater to the Saudi audience.
4. The targeted audience predominantly comprised Saudi individuals, who were not accustomed to highly creative elements, prompting a focus on enhancing user experience.
5. The project involved a continuous cycle of iteration, testing, and improvement in web experience. Post-launch, insights were gathered to address specific areas such as refining the card customization process, optimizing blog pages, enhancing customized email templates, and making other design-related adjustments.
Goal
→ User-centric design approach
→ Responsive webapp experience with customized email templates for each step.
→ To keep Saudi audiences in front.
→ To Provide experience in such a way that both individuals & companies trust the business.
→ Language switch must include Arabic & English.
User personas
Individual customers like Khaled seek NFC business cards on rabt.digital that seamlessly blend artistry with functionality for creative self-promotion. Startups, exemplified by Zoyah, envision making a bold impact at industry expos with the platform, using NFC cards for instant access. Corporate customers, such as event organizer Sarah, value efficiency and brand cohesion. Corporate executives, like David, appreciate the security and professionalism of rabt.digital's NFC business cards for streamlined networking at international conferences. This research highlights the platform's diverse appeal across individual, startup, and corporate segments.
User flow
1st user profile design flow:
First design flow only was one sided information sharing with just a tap over a phone.
In the way question arises that How the next share his/her details with card holder?
2nd user profile design flow:
We as team dive deep into this and did a heuristic review on it together.
So I came into conclusion to add a secondary CTA " Share your details"
on profile he receive.
Outcome:🚀
Both the A and B individuals can avail the advantage of the personal and
business information by sharing with each other with a tap.
User personas
Individual customers like Khaled seek NFC business cards on rabt.digital that seamlessly blend artistry with functionality for creative self-promotion. Startups, exemplified by Zoyah, envision making a bold impact at industry expos with the platform, using NFC cards for instant access. Corporate customers, such as event organizer Sarah, value efficiency and brand cohesion. Corporate executives, like David, appreciate the security and professionalism of rabt.digital's NFC business cards for streamlined networking at international conferences. This research highlights the platform's diverse appeal across individual, startup, and corporate segments.
Key takeaways
1: Profile creation: User can add details and all the requires information that he want to display publicly.
2: CMS: Design seem-less customer management system to handle all the sensitive actions.
3: Cases, Cards, stands & review cards : Different UX for different product and services.
4: Leads management: Qualify income, purchases and much more.
5: Instant profile deactivation: Ability to perform different actions on the added profiles for a company including deactivation and editing.
6: Help module: Customer support for 24hr/7
From lo-fidelity to high design phase
While crafting the product, we developed a style guide encompassing colors, typography, and icons. I ensured that the webapp design remained consistent across all pages, reflecting our defined brand identity.
The landing page, in particular, required a lot of iterations This step was crucial to maintain a coherent and appealing visual identity throughout, ensuring a seamless transition between the landing page and other pages of website.
A/B testing
After launching the product, people gave feedback Mainly the users from Saudi Arabia, close reletives of our CEO, that we are facing issues/ site is down, especially in user profiles and choosing services. So, we tested a lot and decided to change and make it easier for users. Rabt digital as a MVP needed audiance and traffic on sit, My contributions as UX designer for the SEO purpose I designed 2 blog pages & we conducted A/V testing manager picked the best blog page design for the audience. The team was committed to keep making things better for the end users.
My experience with
Rabt digital
→ Working on Rabt was a bit tough but satisfying. I teamed up with the Engineering folks to make the product easier to use and decide on how it looks.
→ I worked on both major & minor tasks, These tasks encompassed fine-tuning the web app's user interface to ensure seamless and intuitive navigation, as well as addressing critical UX challenges to optimize user engagement and satisfaction i.e website revamp, email templates design, blog pages, order receipt or summery web pages, QR, & card designs.
→I'm new to business models like NFC, and it's fascinating. Rabt Digital's success is impressive—it's now the top business in Arab nations, which is really exciting! 🎯
→ Moreover, story doesn't end on UI/UX handoffs.
I also took charge of designing NFC cards with profile creation for the customers.
Mutiple-property management system, 20% increased in conversion rate
🔔Due to signed NDA, I cannot share the case study publicly. However, upon request, I can provide private insights into the UX design process and high-fidelity designs.
Zaaer is a company providing a comprehensive Property Management System (PMS) for hotels and tourist accommodations. Their system includes a wide range of features such as reservations, front desk management, housekeeping, maintenance, reporting, and statistics. Zaaer is designed to improve efficiency and sales by offering both cloud-based and on-premise solutions that are scalable to accommodate hotels of various sizes
Industry
SaaS
Client
Saudi Arabia
Lead time
2023
Service
UI, interactive Prototype, CMS,Landing page designs
What I've cooked
User interface(UI)
Interactive prototype
Management
Platforms
Desktop,
Mobile,
Laptops
Squad
Stakeholders
CTO(1)
Designers(2)
Process
Requirement analysis
Design direction
Design thinking
High fidelity designs
Reiterations
Mutiple-property management system, 20% increased in conversion rate
🔔Due to signed NDA, I cannot share the case study publicly. However, upon request, I can provide private insights into the UX design process and high-fidelity designs.
Zaaer is a company providing a comprehensive Property Management System (PMS) for hotels and tourist accommodations. Their system includes a wide range of features such as reservations, front desk management, housekeeping, maintenance, reporting, and statistics. Zaaer is designed to improve efficiency and sales by offering both cloud-based and on-premise solutions that are scalable to accommodate hotels of various sizes
Industry
Industry
SaaS
Client
Client
Saudi Arabia
Lead time
Lead time
2023
Service
Service
UI, interactive Prototype, CMS,Landing page designs
What I've cooked
What I've cooked
User interface(UI)
Interactive prototype
Management
Platforms
Platforms
Desktop,
Mobile,
Laptops
Squad
Squad
Stakeholders
CTO(1)
Designers(2)
PDLC
PDLC
Requirement analysis
Design direction
Design thinking
High fidelity designs
Reiterations
Challenge
1. The Rabt Digital project presented unique challenges due to its novelty in the competitive market, being a rare business type.
2. In addition, the market already had a limited number of businesses similar to Rabt Digital, making it a distinctive player.
3. The client's emphasis was on prioritizing user experience over creativity, recognizing the need to cater to the Saudi audience.
4. The targeted audience predominantly comprised Saudi individuals, who were not accustomed to highly creative elements, prompting a focus on enhancing user experience.
5. The project involved a continuous cycle of iteration, testing, and improvement in web experience. Post-launch, insights were gathered to address specific areas such as refining the card customization process, optimizing blog pages, enhancing customized email templates, and making other design-related adjustments.
Goal
→ User-centric design approach
→ Responsive webapp experience with customized email templates for each step.
→ To keep Saudi audiences in front.
→ To Provide experience in such a way that both individuals & companies trust the business.
→ Language switch must include Arabic & English.
User personas
Individual customers like Khaled seek NFC business cards on rabt.digital that seamlessly blend artistry with functionality for creative self-promotion. Startups, exemplified by Zoyah, envision making a bold impact at industry expos with the platform, using NFC cards for instant access. Corporate customers, such as event organizer Sarah, value efficiency and brand cohesion. Corporate executives, like David, appreciate the security and professionalism of rabt.digital's NFC business cards for streamlined networking at international conferences. This research highlights the platform's diverse appeal across individual, startup, and corporate segments.
User flow
1st user profile design flow:
First design flow only was one sided information sharing with just a tap over a phone.
In the way question arises that How the next share his/her details with card holder?
2nd user profile design flow:
We as team dive deep into this and did a heuristic review on it together.
So I came into conclusion to add a secondary CTA " Share your details"
on profile he receive.
Outcome:🚀
Both the A and B individuals can avail the advantage of the personal and
business information by sharing with each other with a tap.
User personas
Individual customers like Khaled seek NFC business cards on rabt.digital that seamlessly blend artistry with functionality for creative self-promotion. Startups, exemplified by Zoyah, envision making a bold impact at industry expos with the platform, using NFC cards for instant access. Corporate customers, such as event organizer Sarah, value efficiency and brand cohesion. Corporate executives, like David, appreciate the security and professionalism of rabt.digital's NFC business cards for streamlined networking at international conferences. This research highlights the platform's diverse appeal across individual, startup, and corporate segments.
Key takeaways
1: Profile creation: User can add details and all the requires information that he want to display publicly.
2: CMS: Design seem-less customer management system to handle all the sensitive actions.
3: Cases, Cards, stands & review cards : Different UX for different product and services.
4: Leads management: Qualify income, purchases and much more.
5: Instant profile deactivation: Ability to perform different actions on the added profiles for a company including deactivation and editing.
6: Help module: Customer support for 24hr/7
Competitive audit
I did a study on competing websites with a focus on understanding their features, and the most effective ways of sharing information. My Goal was to provide excellence in Rabt digital product selection and customization.To achieve this together with the team we reviewed websites to ascertain how we compare and what we need to change.
From lo-fidelity to high design phase
While crafting the product, we developed a style guide encompassing colors, typography, and icons. I ensured that the webapp design remained consistent across all pages, reflecting our defined brand identity.
The landing page, in particular, required a lot of iterations This step was crucial to maintain a coherent and appealing visual identity throughout, ensuring a seamless transition between the landing page and other pages of website.
A/B testing
After launching the product, people gave feedback Mainly the users from Saudi Arabia, close reletives of our CEO, that we are facing issues/ site is down, especially in user profiles and choosing services. So, we tested a lot and decided to change and make it easier for users. Rabt digital as a MVP needed audiance and traffic on sit, My contributions as UX designer for the SEO purpose I designed 2 blog pages & we conducted A/V testing manager picked the best blog page design for the audience. The team was committed to keep making things better for the end users.